Capri Media
CAPRI MEDIA — DIGITAL BRANDS, ELEVATED
Vol. 01 Social · Content · AI · Web
Est. 2015

Brands worth stopping the scroll for.

Capri Media is a one-woman studio for hospitality, wellness and lifestyle brands who want their online presence to feel as considered as the product itself — social, content, branding and web, run by someone who's actually grown an audience of her own.

0M+ Followers grown
0Years in the field
0Satisfied clients
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Marea Studio ● Novelle & Co ● Fashion Nova ● PrettyLittleThing ● SHEIN ● Marea Studio ● Novelle & Co ● Fashion Nova ● PrettyLittleThing ● SHEIN ●

Contents

01 — SERVICES
01 Social Media Management Content calendars, captions, community, growth strategy →
02 Content & Video Editing Reels, TikToks, hooks that hold, edits that convert →
03 AI Content Creation UGC-style AI video & imagery, at a fraction of the cost →
04 Branding & Identity Logos, print, packaging — a brand that holds together →
05 Website Design Framer & Webflow builds that match the brand, not a template →
06 Photography & Videography Product, brand and content shoots, styled and shot on location →

Order Direct

02 — PACKAGES
Starter

Landing Page

A single, sharp page to launch on — built to convert, not just to exist.

€600€350
One-time
  • 1 custom page, Framer or Webflow
  • Mobile-optimized
  • Basic SEO setup
  • 2 rounds of revisions
Order this package
Most booked Growth

Full Website

The complete site — for brands ready to look as good online as they are in person.

€1,200€600
One-time
  • Up to 5 pages, Framer or Webflow
  • Custom brand-matched design
  • Mobile-optimized + basic SEO
  • 3 rounds of revisions
  • 1 week post-launch support
Order this package
Full Service

E-commerce / Shopify

A complete store build for brands ready to sell directly online.

€2,000
One-time
  • Full Shopify or e-commerce build
  • Product pages & checkout setup
  • Brand system applied site-wide
  • Unlimited revisions during build
Order this package

Orders are confirmed by email — a Stripe payment link is sent once scope is agreed.

Selected Work

03 — CASE INDEX
Tiramisù Atelier E-commerce Website Design
Case 01 — Tiramisù Atelier

A warm, appetizing online experience for a premium dessert brand

A full e-commerce build on Shopify for a handmade Italian dessert brand — designed to feel as warm and crafted as the product itself. Branding, UX/UI, product photography styling and the storefront itself, all built to reflect the authenticity behind every handmade tiramisù.

4Product collections launched
100%Custom, no templates
Puff Club Packaging Design & Photography
Case 02 — Puff Club

Packaging design and photography for a cookie brand with personality

Full packaging design and product photography for Puff Club — a playful brand identity built around a checkerboard pattern, a bold mascot and colours that pop off the shelf. From the front-of-pack design to the back panel copy and menu layout, every detail was designed and shot to make the brand feel as fun to hold as it is to eat.

3Pack designs delivered
1Full product photoshoot
Lumière Studio Branding & Photography
Case 03 — Lumière Studio

A quiet, editorial brand identity built to feel premium in the hand

Branding and product photography for Lumière Studio — a minimal, editorial identity built around soft tones, fine serif type and packaging that feels as considered as the product inside it. Every shot styled to match the brand's calm, elevated tone, from the outer packaging down to the smallest box.

2Packaging formats designed
1Full brand photoshoot

About

04 — THE STUDIO

Capri Media is run by Emily Kaufmann — a marketer who grew her own platform to 1.5M+ followers before turning that experience into an agency.

Ten years across social strategy, content creation, branding and web design, with hands-on collaborations alongside international names like Fashion Nova, PrettyLittleThing and SHEIN. Based in Amsterdam, working with brands across the Netherlands and beyond.

Every client gets one person who understands both the creative and the commercial side — not a rotating account team.

  • Social & Growth Strategy10+ yrs
  • AI Content & UGCSpecialist
  • Brand & Web DesignFramer / Webflow
01 / 06

Social Media Management

Your feed is doing your talking whether you plan it or not. I take social media off your plate entirely — strategy, content, captions and community — so it actually works for the business instead of quietly sitting there.

This starts with a proper content strategy built around your brand and your goals, not a generic posting calendar. From there I write the captions, plan the grid, manage comments and DMs, and keep an eye on what's working so the next month gets sharper than the last. You get a partner who treats your account like it's her own — because after ten years of growing platforms to 1.5M+ followers, that's exactly how I think about it.

What's included

  • Content calendars & planning per platform
  • Caption writing (Dutch and/or English)
  • Hashtag & keyword research
  • Community management & DM responses
  • Growth strategy tailored to your niche
  • Monthly analytics & reporting
  • Instagram, TikTok, LinkedIn, Facebook
  • Ongoing optimisation based on performance

Best suited to brands who want to stay consistently visible without having to think about it themselves.

Ready to hand this off? Let's talk about your brand.

Start a project →
02 / 06

Content & Video Editing

Most content doesn't fail because the idea was bad — it fails in the first two seconds, or in the edit. I build Reels and TikToks around a hook that earns attention and an edit that keeps it, so the content actually gets watched.

I work from raw footage or from scratch: concepting, scripting, shooting where needed and editing in CapCut or Premiere Pro. Every edit is built for retention first — pacing, captions, sound design and cuts that are timed to how people actually scroll, not how a video "should" look. It's the same content formula I've used to help client accounts like VG Boats consistently outperform their own benchmarks.

What's included

  • Reel & TikTok concepts and scripts
  • Hook writing for short-form video
  • Editing in CapCut or Premiere Pro
  • Storyboards for planned shoots
  • Captions & subtitles
  • Retention-optimised pacing
  • Platform-specific formatting
  • Revisions until it's right

Ideal if you already have raw footage piling up, or need someone to plan and shoot it with you.

Got footage sitting on a camera roll? Let's turn it into content.

Start a project →
03 / 06

AI Content Creation

Realistic AI-generated UGC and product content, at a fraction of the cost and turnaround time of a traditional shoot. Not stiff, obviously-AI content — the kind that actually gets mistaken for a real creator.

I build AI UGC ads end-to-end: market and competitor research, scriptwriting, AI character and image generation, video generation, editing and captions, with conversion-focused hooks and CTAs built in from the start. This is one of my strongest specialties, and I stay hands-on with the newest tools — Kling, Higgsfield, HeyGen, Midjourney and more — so the output keeps improving as the tech does.

What's included

  • AI UGC video ads
  • AI product & lifestyle photography
  • Script & hook writing
  • AI character & image generation
  • Editing, captions & CTA optimisation
  • Creative testing across variations
  • Delivered vertical, ready to post
  • Direct-response focused structure

A strong fit for e-commerce and product brands that want ad creative without booking creators every month.

Want to see examples before you commit? Just ask.

Start a project →
04 / 06

Branding & Identity

A brand that looks different depending on where someone finds it isn't really a brand yet. I build the visual identity that holds everything together — so your Instagram grid, your website and your business card all clearly belong to the same business.

This covers everything from a logo and colour system built to actually work across formats, to the print materials that carry it into the real world. I think about branding as a system, not a one-off deliverable — which is why the same identity work I did for Rhythm & Flow now shows up consistently everywhere, from their flyer to their product labels, without ever feeling AI-generated or templated.

What's included

  • Logo design
  • Colour palette & typography system
  • Brand voice & tone guidelines
  • Print materials (flyers, cards, packaging)
  • Social media branding
  • Brand positioning & visual direction
  • Application across every touchpoint
  • A brand kit you can keep reusing

Best for brands starting fresh, or ones that have outgrown a look they put together themselves.

Starting from zero or need a refresh? Either way works.

Start a project →
05 / 06

Website Design

A website should feel like the most polished version of your business, not a template with your logo dropped in. I design and build sites on Framer and Webflow that are considered from the first scroll to the contact form.

Every build starts with your brand, not a starter template — clean layouts, purposeful motion and copy that's written to convert, not just fill space. Sites are mobile-optimised and set up with basic SEO from day one, so the site is working for you in search as well as on first impression. Whether it's a single landing page or a full e-commerce build, the goal is the same: a site that turns visitors into inquiries.

What's included

  • Custom design on Framer or Webflow
  • Mobile optimisation
  • Basic SEO setup
  • Website copywriting
  • Landing pages, full sites or e-commerce
  • Revisions until launch
  • Post-launch support window
  • Built to scale as you grow

Suited to any brand that's ready for a site that actually matches how good the business already is.

Have a site that needs a serious upgrade? Let's fix that.

Start a project →
06 / 06

Photography & Videography

Not every brand needs a full production crew — most need someone who understands the product, the styling and the platform it's going to live on. I shoot and style product, brand and content imagery that's made for the feed, the website and the campaign it was planned for.

Shoots start with a plan: what the images have to do, where they'll be used and how many you actually need. That means a shot list built around real placements — hero images for the site, verticals for Reels and Stories, flat lays for the grid — rather than a folder of pretty pictures you still have to make work. Styling, props and light are handled on the day, editing and colour afterwards, and everything is delivered cropped and export-ready for each channel. For brands that already have a look, I shoot to match it; for brands that don't, we set one during the shoot.

What's included

  • Shot list & moodboard beforehand
  • Product & flat lay photography
  • Brand and on-location shoots
  • Short-form video captured on the day
  • Styling, props and set dressing
  • Editing, retouching and colour
  • Delivered in web and social crops
  • Usage rights for all your channels

Suited to hospitality, wellness and lifestyle brands that need their own imagery instead of stock — and to anyone launching a product who needs a full set of visuals in one go.

Need images that actually look like your brand? Let's plan a shoot.

Start a project →